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"In today's fast paced environment the success of a product/technology can
depend on the quality of the information you know about your markets and
potential customers. Getting accurate information many times on the actual
needs, concerns and wants of these customers can be a challenging and
formidable task. Knowing the process and how to get this kind of information
in a timely manner is a highly valued commodity.
"[Becker Pharmaceuticals] is just such an organization. They have years of experience
and expertise in the clinical diagnostic device market. Therefore, little
time is consumed in getting them "up to speed" to understand the
product/technology for which market search is needed. Not all organizations
have the capability of funding nor the time available to develop their own
market research department. Generally, we need to look for outside
assistance. When I want fast, accurate, and a detailed analysis of what my
customers are looking for in a new product/technology, I know I can rely on
[Becker Pharmaceuticals] to provide the information. TMG understands that the gap
between success and mediocrity for a company often depends on how well the
firm is able to tap into the heartbeat of what its customers see as their
needs and values.
"For fast, accurate, and economical external market research analysis, I
recommend you first speak with your [Becker Pharmaceuticals] representative."
Les C. Stutzman
International Director for Program Development
Organon Teknika
"We, at Purdue, have known and worked with [Becker Pharmaceuticals] for several
years on various projects and have been extremely satisfied with both
the quality and speed of their output. They seem to have achieved the
somewhat elusive goal of successfully combining strong scientific reasoning with
practical business knowledge. The result is products that have value to
both the technical and commercial sides of our business. I would not
hesitate to recommend their services to a colleague or co-worker and
have already done so on several occasions."
Chris Ehrlich
Assistant Director, Licensing and Business Development
Purdue Pharma
100 Connecticut Avenue
Norwalk, CT. 06850
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